Alphabet (Google)
Alphabet Inc. · Google · GOOGL · GOOG
Alphabet (Nasdaq: GOOGL) is the US holding company of Google, YouTube and Google Cloud, and earns most of its revenue from search and YouTube advertising.
Company snapshot
- Listing
- Nasdaq: GOOGL
- Founded
- 1998
- Headquarters
- Mountain View, California, US
- Industry
- Internet services, advertising and cloud
- Website
- abc.xyz
What the company does
Alphabet is the holding company for Google. Google was founded in 1998, and a 2015 reorganization put Alphabet on top as the parent. It is headquartered in Mountain View, California. The group runs Search, YouTube, Android, Chrome and Google Cloud, and groups newer ventures such as the self-driving unit Waymo under Other Bets. Two share classes trade on Nasdaq: voting Class A (GOOGL) and non-voting Class C (GOOG).
How it makes money
According to the 10-K for fiscal 2025, about 85% of revenue came from the Google Services segment, mostly search and YouTube ads. Advertising alone made up roughly 73% of total revenue. Google Cloud contributed about 15% and grew faster than the company as a whole. Subscriptions such as YouTube Premium and Pixel device sales sit inside Google Services.
Why markets watch it
Ad budgets are among the first costs companies cut when the economy weakens, so Alphabet's ad revenue is read as a window on US business sentiment and consumer demand. Its capital spending on in-house AI chips (TPUs) and data centers is closely tracked by the semiconductor sector. Regulatory fights, such as US antitrust cases over search and ad technology, also move the stock.