Apple
Apple Inc. · AAPL
Apple (Nasdaq: AAPL) is a US company that designs and sells the iPhone, Mac and iPad and runs services such as the App Store; the iPhone brings in more than half of its revenue.
Company snapshot
- Listing
- Nasdaq: AAPL
- Founded
- 1976
- Headquarters
- Cupertino, California, US
- Industry
- Consumer electronics and services
- Website
- www.apple.com
What the company does
Apple was founded on April 1, 1976, and is headquartered in Cupertino, California. It designs and sells devices including the iPhone, Mac, iPad and Apple Watch, and runs services such as the App Store, Apple Music, iCloud and Apple Pay. Its 10-K says most manufacturing is done by outside partners located mainly in mainland China, India, Japan, South Korea, Taiwan and Vietnam.
How it makes money
In its 10-K for fiscal 2026 (ended September 2026), the iPhone made up about 53% of revenue and Services about 26%. Mac, iPad and Wearables, Home and Accessories account for the rest. Services gross margin runs in the mid-70s percent versus the high-30s for products, so a rising Services share lifts overall profitability. Apple's reportable segments are geographic: Americas, Europe, Greater China, Japan and Rest of Asia Pacific.
Why markets watch it
iPhone sales offer a read on global consumer demand and on China's economy at the same time. Because production is concentrated in Asia, Apple sits at the center of cost debates whenever US tariff policy shifts. Its supply chain is broad, so each product cycle feeds into results at component makers in Korea, Taiwan and Japan. Apple also returns large sums to shareholders: it repurchased $85.8 billion of stock in fiscal 2026 alone.